Utilizing Social Media Marketing To Generate More Clients, More Cash, And More Energy Within Your Business With Kelsey Reidl. (#105) — Transcript
Updated: Oct 26
THE PICTURE OF WEALTH · EPISODE 105
Dustin Serviss speaks with Kelsey Reidl about building a business through social media marketing, clarifying a vision and turning a career disruption into a new direction.
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This transcript was generated from the episode audio and lightly edited for readability. It may contain transcription or speaker-attribution errors. Refer to the recording for exact wording.
Chapters
[00:00:00] The job loss that changed direction
[00:03:38] A more visionary life
[00:08:00] Travel and the journey home
[00:11:33] Building a social media business
[00:16:40] Human connection on social media
[00:21:18] Turning daily experiences into stories
[00:25:53] Posting with intention
[00:30:28] Branding and visibility
[00:35:28] Working in a flow state
[00:40:21] Health, nutrition and decisions
Guest & resources
Related episodes
Transcript
[00:00:00] Kelsey Reidl: I got the call that everybody dreads. And one day, I heard, Kelsey, we no longer have a job for you. Your entire team is being restructured. So as of today, you're you're you're done. You no longer have a job.
[00:00:16] Dustin Serviss: Welcome to the Picture of Wealth or TPAW as we call it. I am your host, Dustin Service. I'm excited to have Kelsey Bridle on the show today. Kelsey, thank you for, joining us from out east in, Paris, Ontario, the, fancy town of Paris. So welcome to the show, and, let's, let's get after it.
[00:00:35] Kelsey Reidl: Awesome. Thank you for having me. It's always fun to be on the other side of the mic because usually I'm the one hosting, so I just feel really at ease that I don't have to do the question asking today and cannot wait to have a conversation with you.
[00:00:48] Dustin Serviss: Well, yeah. You're putting me back on the hot seat. So we are going to be talking online marketing, branding, but more important, I think the thing that shone out to me and and why, you know, I reached out, was sort of this vision, this visionary coaching, and the podcast that you have, visionary life, I think is super important for wealth and for listener who is thinking, where do I wanna go? Where do I wanna go in life? And we're talking, you know, about it with people about finances and and goals, where they wanna go. But it really starts with a, you know, state of mind and what
[00:01:24] Dustin Serviss: you attract and sort of, you know, get sort of woo woo into the universe, what you attract into your ethos. So help us unpack and help listener get a sense of what you mean by visionary life, and where does... Where do you wanna take this? I'll give you the open floor to go with it.
[00:01:40] Kelsey Reidl: Okay. Well, this might surprise you a little bit, but this actually goes back to a hike that I did about eight years ago. My husband and I were doing a multi day trek in Peru going to Machu Picchu. And on that trek, a lot of us would pop in our earphones and we would just be hiking along because they were really long days to get there. And I decided to pop in the new Justin Bieber album. So at the time, eight years ago, he dropped his album called Children, I think it was called. Anyways, he has a song on that album, and this was just as the sun was setting. We were coming into the end of our second day. So So everybody was tired.
[00:02:19] Kelsey Reidl: I had my earphones in. I was just grinding it out on the final staircase. We were gonna get to base camp and settle in for the night. And the song comes on called Children. And Justin Bieber is singing along, doing his thing, and I'm kinda listening and loving this new song that I've never heard before. And he says the word visionary in the song. And I don't know what it was, but I literally like stopped. I pulled out my iPhone from my backpack and I wrote that word down and I was like, oh my god, I love that. And so anyways, for the remainder of that trip, I couldn't get that song out of my head, and I kept coming back to this note that I
[00:02:56] Kelsey Reidl: wrote in my iPhone, and the only word it said was visionary. So anyways, fast forward a little bit. I get back. I'm working in experiential marketing at the time for one of Canada's top health food companies. And I got the call that everybody dreads. And one day I heard, Kelsey, we no longer have a job for you. Your entire team is being restructured. So as of today, you're you're done. You no longer have a job. And this was my dream job. Like I was a walking, talking advertisement for this brand. I drove all around Ontario, visiting every grocery store, giving out samples to everybody I knew. So it was my identity.
[00:03:38] Kelsey Reidl: So in a moment that was stripped away. But I came back to that note, and I had written down the word visionary. And I always felt like I was very creative, entrepreneurial. I had a food blog growing up. I had started my Instagram account at the time, and I was just sharing healthy lifestyle stuff and, you know, fun musings from my day. And I thought, you know what? As I look around me, a lot of my friends are very unhappy in their life, their job, their relationship. And I just feel like they all need to, like, dream a little bigger and start to imagine their life beyond what it is today.
[00:04:15] Kelsey Reidl: At the time, I was in my young twenties, and I just kept thinking, like, we are too young to be feeling stagnant or trapped or stuck. And just as I was navigating this new career change, I thought, screw it. I'm gonna launch a Facebook group, and I'm gonna pull together a bunch of people who want more for their life, who are willing to embrace change, who see every, you know, challenge as an opportunity. And so I started a Facebook group. It was called Visionary Community, and I started inviting my friends, and I shared content once a day. I would share quotes. I would share mindset things that I was learning.
[00:04:55] Kelsey Reidl: I would share awesome podcast episodes or books. And eventually, this community grew to hundreds and hundreds of people. And from that, I launched the Visionary Life podcast, where I interviewed a lot of the people in my community, and we really talked about how to live beyond your wild wildest dreams, how to chase the career of your dreams or build the business of your dreams, how to find relationships that served you, how to take care of your health to a really high degree. And I started to define what the word visionary meant for me. And, you know, I could share many milestones along this journey, but I
[00:05:33] Kelsey Reidl: think what I wanna come back to is that this started very organically. And, yes, today, it is a community. We have business courses. I work with a lot of private clients and use my skills as a marketing manager to support small businesses, but it all stemmed from hearing a word in a Justin Bieber song, and I really built a a personal and professional brand out of it.
[00:05:58] Dustin Serviss: Take us back to... Let's, back up to Machu Picchu for a second. What what was the scope of that hike? What what what was the... Was there preparation? Was there, like, what was the hike? It's it's, just through the jungle, or is it a specific hike?
[00:06:13] Kelsey Reidl: Yeah. So you fly into this really small mountain town called Cusco, and that's where all these multi day treks begin. And my husband and I, we didn't book one in advance because we wanted to find the most grassroots trek. So a lot of these companies that are from America, they have these very glamorous treks. So they carry tents up for you. They carry washrooms on their back. Like, they make you, like, really posh food. And we were kinda like, no. We wanna do, like, the gritty version and feel what it's like for... Like, say a local wanted to do this. Like, a true native of Peru. What would the experience be for them?
[00:06:53] Kelsey Reidl: So, anyways, we found a porter or a guide. And, basically, like, for four days, you are carrying all of your things on your back. So that means your tent, your clothing. We did have porters that carried all our food, and you're hiking up all day. So you start at a certain elevation. Every day, you spend about eight hours hiking and you obviously stop for breaks. And this is the journey of the Inca Trail, which, the original Inca people, the trail that they walked, I guess, to discover Machu Picchu. And so we followed that trail and it took about four days to get there. And then on the fourth day, you get up really, really early at two
[00:07:36] Kelsey Reidl: AM and you start hiking and you arrive at Machu Picchu, which is an absolute wonder of the world, and you see it as the sun rises. So it's really just truly incredible. And then you get to tour around, and then you basically go back to Cusco and sleep for, like, two days straight because you're so exhausted.
[00:07:56] Dustin Serviss: Four days back? What's that? You gotta walk back, or do they bus you back? Or do you
[00:08:00] Kelsey Reidl: They bus you and train back. So luckily, we didn't have to reverse it. There are a lot of luxury ways to do it. So, yeah, we did the trek on the way there, and then we just took it easy and took the easy route home.
[00:08:12] Dustin Serviss: How important are the porters?
[00:08:15] Kelsey Reidl: So important. Like, they are truly legendary because not only are they carrying, like, everybody else's shit on their back, but they're also carrying the heavy stuff, and they are walking ahead of you so that by the time you arrive to base camp, they've got everything set up for you. They have dinner made. They also do it in bare feet a lot of the time. And here we are buying these expensive hiking boots. We have all these luxuries. And, like, these porters, they just do this day after day after day. And there are people, like, who are wheezing and so out of shape that are like, I can't even do one day of this.
[00:08:51] Kelsey Reidl: So it's really cool to see how they handle it.
[00:08:55] Dustin Serviss: What what did you learn from them, that you still have... You know, today? Like, is there any one thing you can think of that, you know, you just observed them on the trail that was just sort of, like like you mentioned, legendary
[00:09:07] Kelsey Reidl: Uh-huh.
[00:09:07] Dustin Serviss: That was a step above or that made the experience better?
[00:09:12] Kelsey Reidl: Yeah. You know, the first thing that comes to mind for me is that they were so present. Like, none of them brought cell phones, iPods, earbuds. No, they didn't even bring books. Like, they were just hiking the same way we were, but we were distracted and were like talking and had all these, you know, technology pieces around us. They were just there, and they would do the hike, and they would arrive at base camp, and they would just sit and smile and chat. And, like, it wasn't about, like, removing yourself from what was right in front of you. So it's just a sense of presence, and they have such a deep respect for the mountains.
[00:09:49] Kelsey Reidl: Like, they have many stories to share about how they basically, you know, like, worship these mountains. And I think we can so often forget in this day and age how powerful nature is. So I really admire their connection to their surroundings.
[00:10:05] Dustin Serviss: When you came back, was that what led you to the food brands?
[00:10:10] Kelsey Reidl: Yeah. So I was already working in food at the time. I was working for Vega in the marketing department. And previous to that, I had worked for another health food company, and that was really my career in the traditional marketing space. And then when I came back is when I got the call, lost my job, and ended up, in addition to building the visionary community, I decided to go freelance. So I took on clients, and I did a lot of marketing support for them, digital marketing, social media, website growth, and worked for multiple companies simultaneously.
[00:10:47] Dustin Serviss: And has that been rewarding? Like, that's... You know, is there specific things about the business and being on your own and being independent that has, you know, been very rewarding in that journey?
[00:10:56] Kelsey Reidl: Yeah. I I mean, I don't know if your listeners resonate with this, but I always felt like I wanted to do things my way. I didn't like being told what to do, when to work, where to work, how to show up. Even though I was willing to do it and I would work my ass off, I kind of always had this rebellious spirit that was like, I could do this better if I was on my own. And so the decision to go freelance... Well, number one, I needed money. So I was like, what am I gonna do for a job? Am I gonna apply for a full time job, or do I wanna try my hand that... And this was just when social media was starting to take off eight years ago.
[00:11:33] Kelsey Reidl: So I was like, all these companies, like, they don't even have a social media manager. What if I helped them to build their Facebook, build their Instagram, run ads for them? So I worked for about four different brands, all at once, And I thought it was the most rewarding because I could work on my own time. I could, you know, get up, go to the gym, respond to client emails, take a midday break, come back, work into the evening. And I just felt like there was always stimulation, and I was the expert now because they were paying me as a consultant. So for me, even though I don't freelance anymore because it's a bit of
[00:12:12] Kelsey Reidl: a grind, but I thought that was an incredible transitionary career, before starting my business.
[00:12:20] Dustin Serviss: So, pivot just because my brain goes here that I I immediately... And listener, if you listen to podcasts and you see influencers on your social media, I could just use Instagram for... You you see someone and say they have, you know, ten or twenty thousand followers. And again, I'm a big snowmobiler, so I I... You know, that's a community that I'm I'm paying attention to. And you see these these big followerships. And as someone who is an influencer and helps people build brands, if you have lots of followers, does it instantly automatically mean you make a lot of money? Or is there some sort of gap there that I'm missing
[00:12:56] Dustin Serviss: that, you know, says, you know, people can still be successful without having lots of followership?
[00:13:04] Kelsey Reidl: Oh, that is such a good question. I have so much to say on this, and I talk about this often. I think it is very possible to grow an extremely successful, profitable business without social media. So I want people to know that first and foremost, Instagram, LinkedIn, Facebook, Pinterest, Twitter, Snapchat, they are not for everybody, and that is okay. So if you are finding clients in ways that include going to community groups or growing an email list or using search engine traffic, and that's working for you, just double down on that and get off Instagram. Like, if it's not working, it's not working.
[00:13:43] Kelsey Reidl: But some of us, we love the connection that's available on social media. So we post every single day. We watch our followers go higher and higher and higher. And then sometimes we check-in and we're like, wait, is this actually providing a return on investment in my business? And sometimes the answer is a big fat no. And sometimes the answer is, yeah. Like, I meet all my new connections, all my clients through Instagram. And so just because somebody has a really high following doesn't mean that they're leveraging it or using it to their success of their business. And I found this out when I was working for a bunch of brands
[00:14:24] Kelsey Reidl: as their social media coordinator. We would always get a lot of pitches of, hey. I wanna work with you. I have ten thousand followers. Or, hey. Look at my profile. I have fifty thousand followers. And I had a few tools in my tool belt to actually see whether, number one, they had bought followers or not. And number two, whether they actually had an engaged following. And ninety percent of the people who pitched us, their Instagram followers, it was crickets. None of the people who followed them actually engaged or commented. You could tell by sifting through the people who followed them that a lot
[00:15:01] Kelsey Reidl: of them were bots or, you know, people who were irrelevant to the product that I was trying to sell. So I think there is absolutely no guaranteed correlation between more followers, and making sales in your business. But there are so many strategies if you actually wanna grow a true community. And if you want to sell to your followers, you can do that. You just have to understand that this is a a game of relationships. It is not just post content and then disappear.
[00:15:36] Dustin Serviss: Oh, you've just totally took the wind out of my sails because I thought we just could automatic stuff on later and, you know, people would engage. And, you know, I I would, you know, be be, open and vulnerable for a second, say that we we haven't been very good at the engagement. We we do sort of that advertising, put a post up. It isn't about, like, you know, this is life insurance. It's more just, like, about life. But there is... The engagement has been slowing down. And so this is something that we at Service Wealth look at all the time and go like, well, could I pay four hundred dollars a month?
[00:16:06] Dustin Serviss: Or could I take one client out for dinner with their best friend? And which, which would be better? But the scale is hard to... The scalability of online is hard to sort of turn it just, oh, we just gotta leave that. It's hard to do that. So is there certain industries... So for listener who has x y z business and other listener that has, you know, a b c business, is there certain industries where you find social media and online easier or more natural to grow than another business?
[00:16:40] Kelsey Reidl: Definitely. I feel like with social media nowadays, people are looking for more human connection. So even as you scroll your own followers or scroll the people you follow rather, you'll probably notice that you follow more humans than product based businesses. And that's because when I open my Instagram app and I just have ten minutes, I wanna numb out. I've had a long day. I wanna see, like, what my friends and family are up to. I wanna see aspirational things. So I probably wanna see you and that beautiful landscape that you have in front of you. I wanna see this beautiful home you've moved into.
[00:17:19] Kelsey Reidl: Kind of those behind the scene things that make me feel like I'm getting to know you and building some points of commonality with you. If you're just posting facts about, you know, life services and insurance and all that stuff, I don't want any of that. I don't wanna be inundated with advertisements. Advertisements don't work on Instagram. So the brands and the industries that do really well are generally ones that are building relationships with clients. But that to you, to your business, it wouldn't be about posting about your services. It's more so about bringing a face to the
[00:17:58] Kelsey Reidl: product you offer and bringing your services to life by showcasing some of the behind the scenes, some of the day in the life. What are you up to when you don't work? Because if I'm watching your Instagram content and I see that there's like a a point of commonality, like, oh, you love mountains? I love mountains. You're active. I am active. When I'm ready to buy life insurance, you're gonna come to my mind. I'm not gonna go with that eighty year old person who I have nothing in common with because I am a young consumer. I am looking for businesses to invest in that I feel like have a vibe and energy. I'm smart with my dollars.
[00:18:39] Kelsey Reidl: I don't just wanna give them to any old person or any old service. And so I don't think this is talked about very much, but there is so much to be said about showcasing the behind the scenes of your business and using that as your content, which is more of a soft sell, but it's what people want when they're on a platform like Instagram.
[00:18:59] Dustin Serviss: So good. Kelsey Rydell, which you can find her at kelsey rydell dot com, and, you can find her on all the social channels. So, Kelsey, thanks, thanks for that tidbit. I do want, I do wanna hear more about the marketing and branding because this is something that that every business owner and listener, if you're someone that says, I need to get better at my social content, I just don't have fucking time. I just don't have... I'm just not good at it. And so keep riffing on where you're going with, you know, if you're gonna let someone in the door of, you know, a person's world and you see
[00:19:34] Dustin Serviss: some of the new content marketing, which is even just selfie videos, it's not high production, but it takes time and it takes energy. So is there any tools and tricks that you have that helps, you know, already busy business owner listener get just a little bit better at their social engagement?
[00:19:57] Kelsey Reidl: It's a really good question because the last thing I want for any busy business owner is to feel like it's taking hours just to put up one piece of content, because you're right. We don't have time for that. And it's not necessarily a good spend of time either, unless you know for certain that you get a lot of clients every time you put up a piece of content. So there are a lot of methods for reducing the time, but I would say the best possible thing you can do is actually just to block off a ten minute chunk in your day. And your responsibility is to show up and teach a tip or educate about what you do, or share some piece of value based
[00:20:40] Kelsey Reidl: on what has happened in your life in the last twenty four hours. For example, if my time is blocked up, so maybe right after this podcast is my ten minute content creation chunk. I am gonna stay accountable to that because this is a strategic operational choice for my business, and if I don't do it, I might go out of business. So I always show up for that ten minute chunk. If you're not gonna do it, forget about running a business because you need to be accountable. Right? And, like, if you commit to something, please follow through at least, like, four or five days a week. And then in that chunk, you're gonna reflect. Okay.
[00:21:18] Kelsey Reidl: What have I done in the last twenty four hours that I could share a story about that relates back to my business? So maybe in your case, you said you love snowmobiling. So you might take that camera, turn it on yourself, and tell a story about, you know, why did you decide to take a break in your day and go out snowmobiling? And what were the benefits? And how does that relate back to building wealth in your business and gaining the clarity you need to think about your financial future? And then sign off with, like, a brief call to action, like, either if this resonates with you, or if you go snowmobiling too, DM me.
[00:21:58] Kelsey Reidl: Or if you're talking about your product, say, like the link in my bio, if you don't have life insurance or if you have no plan like I've just described. So you're always talking about something relevant. It shouldn't take too long because this is your life you're experiencing and talking about, and you'll get better at it over time. Like, sometimes you'll sit there and be like, I don't know what I've done in the last twenty four hours. But even if it's just talking about... I was brewing my coffee this morning, and I was listening to this podcast, and they said this quote, and I loved it. Okay. Bye. That's it. Right?
[00:22:32] Kelsey Reidl: Like, we're we're just storytellers, and storytelling is the oldest form of marketing. So just tell a story and know that half of your stories are gonna suck. That's fine. They're probably not as bad as you think. And then half of them are really going to connect with people. And people will see you, you know, weeks later and be like, you know when you were on Instagram and you told that story about the little fishing village? I can't stop thinking about that. But what they're actually saying is I can't stop thinking about you and your business. So that leads to referrals, that leads to word-of-mouth, that leads to them investing
[00:23:07] Kelsey Reidl: more of their money with you. And so there's your marketing strategy in ten minutes.
[00:23:13] Dustin Serviss: Oh, I mean, you you can send me an invoice for that. That was good. I, so, one thing that, I I thought of as you were talking was for listener with staff. Is there a way that a listener with staff could leverage their staff to create more content? Or do you have any ideas on, like... Because I I... My my brain is kinda blowing up thinking if I had twenty staff Yeah. Which I only have four. But it's like, if I had twenty, there could be some interesting ideas there. And maybe give us some of the things that someone should be careful of.
[00:23:45] Kelsey Reidl: Mhmm. If you had a staff of twenty and they were all responsible for content creation and, like, doing this work for you, you are basically creating a reality TV show from your home. And guess what the most popular show in the world is? Keeping Up with the Kardashians. So if you can create any version of that in your own little micro marketing strategy, you've got yourself a business that is gonna be put in front of so many eyeballs and people who actually... They want that type of content. Right? So I'm not saying, like, you should go scale up a full blown reality television show.
[00:24:22] Kelsey Reidl: But if you have people working for you, then you probably want them to come, hang out at your house one or two days a week, and be responsible for capturing content or having you sit down and do a couple tutorial videos or going on a walk with you while you talk about why life insurance is so important. Like, just make it interesting, and their responsibility is to create seven short videos from that time with you. And so they come to the table with ideas, they follow you around, but some of the best businesses today have full time videographers even if they are a team of, like, five people, if their business is small.
[00:25:01] Kelsey Reidl: But they're being very smart. They're hiring the videographer to document it all because we are so curious as human beings, and then we feel some sort of attachment to the product or service, and the rest is history.
[00:25:16] Dustin Serviss: Yeah. I think of even, if you had... You know, I envision, you know, say, you had an electrical company or a roof company or even, you know, any sort of company where people come to the shop. Yep. And you have, you know, fifteen people that all pull up. So before you leave... As you're walking from your truck to the shop, you do a quick video about something or you'll like something on your business's page. So you say to your staff, hey. Before you guys... When you walk from the the shop with your lunch bucket or whatever, like this and repost it, even send it to your mom. Yeah. And so you have this, like, massive, engine. So thank you.
[00:25:53] Dustin Serviss: Thank you for, breaking down that. Do you think it's part of somewhat... Part of your vision? Like, you mentioned you you you will look at the followership. You look at the, you know, the ethos that you're putting that out to the universe, and so then it works better. Is that, you know, part of the strategy opposed to somebody who says, hey. I'm not really a very good poster. I'm more of just a closet consumer. Yeah. Who would who would... Who else would even look at this stuff?
[00:26:20] Kelsey Reidl: Mhmm.
[00:26:21] Dustin Serviss: Because I think some people aren't. I know for myself, I'm not a big consumer. Yep. So I think, well, who would even watch this stuff? So you get this mind... This limiting belief. Yep. So to kinda unpack that limiting belief of, like, no. Like, do you have stats, or do you see it in some of the companies you work with? There is people out there that engage with online content.
[00:26:41] Kelsey Reidl: Yeah. For sure. A couple things there, because I think a lot of us encounter these parts of our marketing that we're like, I don't even send emails, or I don't even read emails. So why would I start sending email newsletters? Or I don't consume TikTok, so why am I being told I have to get on TikTok? And I think there's definitely something to unpack there because I always think about marketing is energy. Like, everything we do, especially as small teams or as businesses that, you know, we're doing a lot of the marketing or our virtual assistant or our team members are, everything they do has an energy.
[00:27:21] Kelsey Reidl: And so if we come at our Instagram, like, oh, this content's so boring. And, oh my god, who the hell is gonna wanna read this? That energy certainly translates to the person who is reading the post or scrolling and catching your content. Same thing if somebody starts a podcast, right, and they don't ever listen to other podcasts, they are not interested in audio content, it's likely that they're gonna show up to the mic and actually have no idea really what works and what doesn't, and you're gonna hear it in their voice. Right? If I'm just, like, talking like this and... I don't know. I'm gonna talk on the podcast and...
[00:28:00] Kelsey Reidl: Like, there's just no energy there. So you're gonna turn it off, and it's not gonna work in marketing my business. So definitely everything inside of our marketing strategy has an energy, and I do think it's important to create where you consume. So if you don't consume TikTok, don't create there, at least not right now, especially if you have limited resources. But if you're a huge, consumer of LinkedIn, let's go start posting on LinkedIn because you probably know exactly the type of post that does really, really well. So I I think it's super important for us to just do a little
[00:28:37] Kelsey Reidl: bit of an audit once in a while of, like, what's my energy behind my email marketing? What's my energy behind my Instagram real strategy? What's my energy behind my website colors right now? Like, everything you're doing, is it low energy, and it's probably not producing results? Or are you just, like, so stoked about this podcast? You want more people to listen. I'm gonna hear it in your voice. And you're gonna be so excited to promote the show and to share each episode and to crop up the video and talk to all your friends about it when you see them on the weekend, that's gonna work pretty well for you.
[00:29:13] Kelsey Reidl: So if we go where the energy is, then my guess is that your marketing wheel will start rolling a lot faster.
[00:29:21] Dustin Serviss: I love how you, you set this segue up. So in the past, as let's call it, past ten years, economy has been pretty good. And, you know, for some businesses, social media, I got businesses rolling. Yep. You talk about brand, and you talk about marketing and how important a brand is. And I've met, you know, numerous marketing firms, and I often just kinda get glossy eyed with brand. It's like, well, how important is the color palette of all my logos? But how important do you think it is for for a company and for listener who has a company to be thinking about their brand if the economy maybe slows down? Does brand have an impact on someone's
[00:30:05] Dustin Serviss: business if said economy maybe slows down a bit or the demand for someone's business isn't as sort of free flowing and come... Some people are just playing defense because they're so busy, whereas we easily forget about some other times where we had to maybe fight a bit for the business. So how important is brand if economy slows down a bit?
[00:30:28] Kelsey Reidl: Yeah. Brand is definitely important. It's certainly not the thing I focus a ton of energy on when I work with clients because so long as you have something visible for your brand, so you've got some colors, you've got a logo that resonates with your dream clients, you have a website up there, maybe you have, like, just like a couple different interesting features, like, maybe you're always wearing yellow in all of your photos, or maybe you use the word, like, fun in everything, and we're always like, oh, marketing is fun. Social media is fun. Website... Okay. So Kelsey's all about fun marketing.
[00:31:06] Kelsey Reidl: As long as you have a few key touch points, I think we need to not overemphasize having the perfect brand, especially at the early stages, because what's more important is making your potential customers or clients feel seen and heard. So they're gonna see your brand, and they're probably gonna get a first impression, but then they're gonna interact with someone on your team, or maybe interact with yourself, or read a piece of content that you have, and if they feel seen and heard in your presence, they're gonna stick around. And oftentimes, branding is not the deciding factor in whether they decide to work with you or not.
[00:31:45] Kelsey Reidl: Yes, it can be, you know, off putting for some people, or it can be something that some people care about, like, oh, if you're not really modern, I don't wanna work with you. But more often, it's really the energy and the essence that somebody feels in your business. So it kinda goes back to energy again. So I would say instead, like, bring your brand to life through the human interaction and the touch points that you have, and make sure that that is dialed in a plus. And then when you have a bit of extra cash kicking around, hire an amazing designer. Hire an amazing person to redo your website, but don't overemphasize that in the early days.
[00:32:25] Dustin Serviss: I am sensing a lot of energy from you. And so I would be interested to know what is sort of, like, your your normal program. Is it some of the old food you used to, you know, market that you know about that other people don't? But where does the energy come from? Because I think a lot of people wanna know that. And I know that... I I wanna know that, and I wanna stay at the forefront. And, again, we we work with people who retire. Yeah. They're in their business full time, lots of energy, lots of people. Oh, I'm retired, and it's almost like a badge, you know, that they put on their arm, and they realize quite quickly it's it's without
[00:32:57] Dustin Serviss: intention. It's a low energy environment if you aren't careful. So then they go back to work Yeah. Or start something else. So what are you doing to keep your energy at its peak?
[00:33:06] Kelsey Reidl: Those are many things. How long do we have to talk about this?
[00:33:12] Dustin Serviss: Well, I just think, what are the things that you find get the most results from that work for you?
[00:33:17] Kelsey Reidl: Yeah. So I'd say first thing, I'm building a business to fit the lifestyle that I want. I've heard many people, many of my mentors actually, who I've hired over the years or learned from or studied under, they were the type of person who showed me that you had to work a sixteen hour day in order to be successful. You have to take calls on Sundays in order to be successful. And I did that for many years until I couldn't anymore. And I realized I'm trying to build this business to have the lifestyle of my dreams, and working all the time is not that, because I am somebody who loves adventuring. I love community. I love volunteering.
[00:33:59] Kelsey Reidl: I love connecting with people. I love walking with my dog, going on adventures and travels with my husband. And so I started to make this conscious effort to actually scale back my work. And what I had to remind myself was that when I was an employee for another company, it was about putting in time. But the entrepreneurial mindset is I work and I am productive just to the point where I get everything done that I wanna do, and then I get to go live my life. So for me, it really comes down to making sure that I am able to weave through adventurous moments into every day because I have that freedom.
[00:34:41] Kelsey Reidl: So I like to start my day with a paddle down the river, or I will start my day by doing a puzzle in my basement or, you know, traveling. I do a lot of just taking off and working from other places, but on a more micro level, I realized that my body is the physical vessel that allows me to bring a business to life. So right now, I am still the CEO of my business. I have people that support my vision, but if I am not feeling dialed in, like, if I don't feel clear, if I feel unhealthy, if I'm sad, if I'm holding on to grief, if I haven't taken care of myself, there's no point in me opening my laptop
[00:35:28] Kelsey Reidl: because I'm not doing good work, so I would rather work less, but make sure that I am completely in a flow state every time I show up to work. And for any of your listeners who have never read about flow state before, it is such a fascinating topic. And, I mean, there's many suggestions as to how to get into it. But for me, it comes from a combo of exercise. So I work out every day or move my body. It comes from certain playlists, like I can put on a Spotify playlist that I've built, and I can just, like, get into an insane work mode, but then on top of that too, it really comes down for me to
[00:36:10] Kelsey Reidl: what I do and don't put into my body, so I am not perfect. Like, I still eat chips at night, and, you know, I still love to have a glass of wine or some beers. So I am by no means, like, the nutrition goddess, but eighty to ninety percent of what I put inside is whole foods, like no sugar, less gluten, less dairy. Like, I'm eating real food, lots of protein. I'm using supplements and nootropics that help my brain. I'm taking things that apparently help me to get into a focused state. So I'm finding it very fascinating to actually study what can I do to be so dialed in that I can actually
[00:36:55] Kelsey Reidl: work less because I get so much done in an hour, more so than most people get done in an entire month? So it's, like, such a fascinating topic, and I'm always curious to learn more, but, you know, I... I'm just on a journey like everybody else and trying to keep my energy at its very best. But, obviously, it's not it's not perfect every day.
[00:37:18] Dustin Serviss: Do you ever find supplements only? Because I I would call myself a user as well that there's... It's like, where does it end? And my wife and I, you know, she says, oh, I'm taking this stuff and it's whatever. And I'll say, well, it can take that forever. Yep. And she's like, well, no. It makes me feel better. So... And... But she's like, I haven't thought of that, but I do this. She has the same to me. You know, it's... I'm a CrossFitter. You know, there's certain things we take for certain whatever reasons. And you just go, well, do I take this forever? You know, does this offset this and how much is in my head?
[00:37:48] Dustin Serviss: Is there anything that you learned at these other nutrition companies where, you know, I wouldn't say it's like an but it's like, if it's a real natural, like, if you use Vega, is it... And I guess you can't talk about anything that's proprietary, but is there is there anything you learned from those places that is, like, you know, a wow moment when it comes to health and nutrition that you can talk about?
[00:38:14] Kelsey Reidl: Yeah. Absolutely. I mean, from what I learned, like, there is research to back up everything. Right? So the protein powders that I was selling, the supplements I was selling, were they good? Yes. Were they the secret to life? Definitely not. But of course, there's research to back up anything. Like, you could look at the panel on any supplement, and it says increases mood, helps with concentration, boosts energy. Like, these are really vague terms. And, you know, if that's how you feel when you take them, great. So often I do think there is a huge placebo effect. Like, when I take my,
[00:38:56] Kelsey Reidl: I take, like, non medicinal mushrooms, I take them for focus. And when I take them, you better believe I am getting into a great work state. Do I think it's the mushrooms or just me responding to the placebo effect? Probably both. But I know for me, it's not harmful, and I do think it helps. But, yeah, I mean, supplements are an industry, a business, just like you and I run. Like, we're always looking for clients and to retain our clients. Supplements are such a a lucrative business to get into because you put people on subscription services, and there is no endpoint. So I would say, you know, buyer beware.
[00:39:37] Dustin Serviss: My wife and I just debated my, AG one, that I take, which is, like, expensive. And you go, well, when do I stop?
[00:39:43] Kelsey Reidl: I know. Never.
[00:39:45] Dustin Serviss: You know, the the probiotics, you know, help me better gut flora. And, you know, the the vitamins would be equally as expensive, but they wouldn't be. And so then, you know, when's the end? And so I think that's that's important. But you mentioned some of the the... I... Just because we have time, and I'm I'm excited about this topic like you are. Is it... You know, you said, well, they... They're not harmful to me. And so, you know, research, it's all research. The creatine I take, I read the label, it says five grams. I take it. I say it's not harmful because there's studies that say... But do we really know? And, you know, so there's...
[00:40:21] Dustin Serviss: There is an endpoint of, like, we make decisions every day. When you drive your car and you're a little bit late, you might speed. You know? So that's a decision you make. So is there anything you you think about that in in sort of your nutrition journey? Because health is wealth. And, you know, is there anything that you use as sort of, like, key decision, like, key values to your your health or or your... You're more specific to nutrition because it is a big part of our health.
[00:40:48] Kelsey Reidl: Yeah. I, you know, I will say I used to be very restricted and had hard and fast rules around what I could eat, what I couldn't, tracking everything. I found for me that having my brain being crowded out with these intense rules around picking up a piece of bread, just... It was too much. Like, I had brain fatigue at the end of each day just because I was trying to be so controlling. So for me, the hard and fast rule is generally, like, Sunday through Thursday, I am on a very specific, like, I I just eat eggs for breakfast, I have a green smoothie for lunch, and I eat protein and vegetables for dinner. Really easy, brainless.
[00:41:34] Kelsey Reidl: Friday and Saturday, I just do whatever I want. I go out with friends. We go to the comedy club. We hang out in somebody's backyard. We socialize, and that comes with just, like, the freedom to enjoy. So I don't necessarily have, you know, rules around it, but I also just... I believe in balance for every area of life, for business, and that's kinda the approach that I've taken to stay sane and to give myself permission to also, like, indulge in life. Right? Because what's the point if we're not having fun?
[00:42:12] Dustin Serviss: Hundred percent. I think you summed that up great. I think that's a great bookend. Is there anything that you are most excited about right now? Maybe it's something that you are coaching clients on and it seems to be your regular breakthrough that you wanna share with listener today.
[00:42:28] Kelsey Reidl: I think, you know, the fact that we're recording a podcast right now, I would say that I'm most excited about the podcast that I host and release every single week. We're in season eleven year five right now, and I feel like our guests just keep getting better and better and better. And like you and I were discussing before we hit record, it's like free access to the most intelligent, brilliant humans on planet Earth. And so I get to share really inspiring conversations from Canadian entrepreneurs mostly every single week, and they share their blueprint to success. And so, I'm always just so excited to release those episodes and
[00:43:11] Kelsey Reidl: to allow people to also get to know me better through the solo episodes. And, yeah, I just... I love showing up on that platform and just letting people access information for free. And then if they wanna take that next step with me, then, you know, we can always go there too. But a lot of what I share is just for everyone to be able to access what they need to live their most visionary life, to start the business, to take that next leap, and to truly tap into what brings them joy and what's gonna make their life exponentially better.
[00:43:47] Dustin Serviss: Kelsey Rydell, thank you, for being on the show. Where can people find you? Include the podcast and, your website as well.
[00:43:54] Kelsey Reidl: Yeah. This has been so much fun. Thank you so much for hosting today. And if people wanna connect, they can find me mostly on Instagram at Kelsey Rydell. My website, Kelsey Rydell dot com, and the podcast is called Visionary Life.
[00:44:09] Dustin Serviss: Thanks a lot, Kelsey. Talk to you later. Thank you for tuning into this episode. If you enjoyed the show, please like and rate the show, share with a friend, or use your new knowledge in your next conversation. If during the show something gave you a pang of inspiration, motivation, or sense of uncertainty, act on it now. Get the clarity you're looking for. Find the permission you seek. Go to service wealth dot com to discover how others are learning how to take Fridays off or buying a recreation property or spending more money. If you're an organizer of an event where you believe my philosophy on finance
[00:44:39] Dustin Serviss: lifestyle design would be applicable, go to service wealth dot com and book me as a speaker at your next event. If you want a copy of our new book coming out soon, send me a message on Instagram or Facebook, and we will be sure to get you a first copy.